En un mercado donde muchas bebidas compiten con sabores, precios y presentaciones similares, una empresa no puede limitarse a lanzar un producto esperando que el consumidor lo elija por casualidad. Hoy, las marcas necesitan conocer a profundidad a su público, entender sus hábitos, necesidades y motivaciones de compra. Por esta razón, la segmentación de mercado […]
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